When should you redesign the UX/UI of your Software?

Image credit: https://dribbble.com/gruev

You are wondering, when should I hire a UX Designer to redesign my SaaS? Is now a good time, or should you wait a bit?

In this short article, you’ll discover when is the best time to redesign the UX and UI of your Software!

1) When your customers are complaining.

Your SaaS’s future relies on your customer’s satisfaction. If your customers keep on complaining about the usability, you should consider a redesign.

How to manage User Feedback:

🔹 Ask for feedback:

It will not hurt your image in any way. You can ask for feedback via email check-in or have an in-app widget that collects the user’s feedback.

🔹 Empathize with your users:

As some users will leave angry feedback, you should not take it personally! Just note it, reply to the user with lots of empathy, and that’s enough.

🔹 Public Roadmap:

To appear more transparent, create a non-detailed public roadmap. This will help user envision you path of developing new feature and will calm them down when they want an improvement urgently.

Are your Users sending you feedback about your Software’s design?

2) A Lot Has Changed.

When you SaaS goes through a significant change or technical upgrade, it might be a great time to consider a real UX redesign.

What is considered a significant change?

🔹 Features were added:

Over time, when your team adds features to the Software, it might have a design effect on the existing features. It might be a good idea to bring on a UX designer to create a scalable design.

🔹 Feature priority has changed:

When you initially designed the Software, some features were the main focus. Over time, users might have shifted to use other features more frequently; it’s time for a redesign of the User Experience.

🔹 You Rebranded:

When rebranding a SaaS, it’s a great time to overhaul the UX/UI of the product. This idea will propel the impact of your rebrand — releasing it together with a polished new-looking app.

3) Because of Competition.

When you first released your Software, the markets were hungry. People just threw money at you. And it worked! But now there is competition.

How do you compete with design?

🔹 Understand the Users Better:

To gain a competitive edge over your competition, research, and understand your current and potential Users’ Journey. This exercise will help you design the software feature the users will LOVE. Your competition does not do this!

🔹 Be More Unique:

Branding in Software gives you a chance to differentiate from your competitors. Use this tactic in your graphics, colors, and illustrations — this will help you fight off the comparing game.

🔹 Be Simpler:

By dumbing down your Software more than the competition. This tactic will automatically have users hop-over to your boat. Users are busy and overwhelmed if you can come up with a simple-to-use design, you win!

4) User Engagement is Going Down.

You got many users to sign up. But that’s it. They are using your app for a week or two and then vanish. Forever!

How can you fix the User Engagement problem with UX Design?

🔹 Create an Onboarding:

This effort will help you train and guide your users to have a healthier start with your SaaS.

🔹 Personal Welcome messages:

Users need to feel that human connection for them to stick around. Send them an email for the CEO’s email to make them feel — you here with them on a journey!

🔹 Create a Help Center

If users don’t know how to use your SaaS, they will abandon you! Create a single knowledgebase with articles users can search and read on how to use the features in the Software.

5) Going From Desktop to Mobile

I see a lot of SaaS’s failing at this. They started as a desktop-only. The users requested a mobile-friendly version, and they tried to adapt the desktop design to mobile!

How a to design for cross-device?

🔹 Create Components:

Prepare the design of the desktop, so it’s in modular components. When your team needs a mobile plan, it will be way easier to reconfigure the layout.

🔹 Design Mobile First:

This approach will force you to keep the design to a simplistic, bare-minimum. When scaling it up to the desktop, it will be easier to fill in space.

🔹 Think about all Devices:

While designing features, think out loud how it will be behaving on the other devices. Don’t wait until the end, and make everything responsive. This tip will save your sanity!

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I hope you enjoyed this article!

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