Why are people abandoning your app?

Credit: https://dribbble.com/Vikiiing

In this article, I will cover in brief why people are downloading or visiting your app, and they then vanish forever!

1) It does not feel secure.

When people use your app, they sub-consciously rate if the app is secure by its design — the look and feel!

How do you make your app feel more safe and secure?

🔹 Update your design:

This will send a message to your users that you’re a respected tech team that puts in the effort to create a great user experience and an eye-pleasing interface.

🔹 Have multiple security statements:

Throughout the app, mention statements about have the data is stored and handled. This will send a strong message to your users that your team is actively caring about their data and privacy.

🔹 Add human images and illustrations:

This will make your app feel more human and approachable. Don’t be all about the data and functionality. Add fun quotes, emojis & cute stuff to make your users feel like they’re interacting with a brand, not just software!

Does your app design feel human and secure?

2) It’s buggy

When people are trying out a new software solution, they are looking for reliability. If your app is buggy — you will lose their trust immediately!

How to avoid buggy releases:

  1. Implement a testing and QA flow with your team
  2. Use testing automation tools
  3. Assemble a beta community to test your releases before you go public

To my surprise, I’ve seen A LOT of software fail because they were simply BUGGY.

App bugginess is the #1 UX issue!

How do you go about testing?

3) They didn’t find the solution to their problem

When users come to your app intending to solve a specific problem, and they don’t see a path to the solution, they will abandon your app.

Here are some crucial onboarding tips:

🔹 Educational email series:

Set up a simple email funnel for all new users. It will send them a series of educational emails to get them more familiar with your app’s capabilities.

🔹 Handhold them until they reach their first milestone:

You should measure if your user has reached some crucial milestones — (Setting up a project, Importing their first customer, Stating a chat) and follow them with support until they reach it.

🔹 Show them sample templates:

On how other people are solving similar problems to theirs. This will give them a vivid example of how your tool can help them!

🔹 Evergreen Webinars:

You can have a webinar running 24/7 and signing up your new customer as your sleep. This will make your customers feel like you have a course for them on how to use your software!

What tools are you using?

4) Their first experience was awful.

Many companies spend months (or years) developing their mobile app, just to find out — users are opening it once, and never opening it again.

Here are some of the common user experience issues:

🔹 A Marketing & Communication Problem

They download the app with the intention that is will solve a specific problem. Once they open the app and discover that is not the case.

🔹 They need some training and handholding

Upon their first visit, they have no onboarding demo, so they never visualize how the app can be used in their specific situation. They needed a tour!

🔹 They get overwhelmed and scared away

The app was too cluttered with options and elements, that got them scared. They will always be scared to visit the app aging — resonating with that first feeling of overwhelm!

How is you apps onboarding experience?

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