LEO Wertzberger, CTO at Tiger companies reached out to us for design help it's two large eCommerce websites: Tiger Supplies and Tiger Medical.
Tiger companies is based in Irvington, NJ and has a showroom + warehouse at their headquarters.
When we first met at the headquarters the team was very warm and welcoming it was the beginning of a beautiful journey!
After meeting with the Tiger Team in their NJ headquarters we together defined what the core challenges are:
The goals of this project was very clear:
We did a deep assessment with the Tiger team to identify all scenarios and components that show up in the product detail page. Here you can see the google Sheet of the elements and how we prioritized them with sticky notes.
This is how the product page looked before we started the re-design:
Data Compilations - We analyzed and studied every scenario of the product page so we truly understand how to craft a better solution.
Lightning Demos - In this phase, we reviewed every eCommerce site in the same industry. We've tested them all to see the good and the bad the market has to offer.
After compiling all the research and market data, our team set out to create a new solution.
The New design was crafted with these new improvements:
We wire-framed and sketched many ideas. With the tight collaboration of Tiger's internal team we have developed a viable and balanced solution!
Here are some screenshots of the raw low-fidelity wire-frames:
After ironing out the last tweaks of the UX with the team, we set out to craft a new design system, that will live liven up the Tiger websites for this product page and for the future redesign of the entire website.