AI writes the code.
Who’s designing the experience?

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Nussi Einhorn
Nussi EinhornPrincipal UX designer
The new reality

Teams everywhere are shipping features with Claude and other AIs, faster than ever. And they're all hitting the same wall: the experience has never been more confusing.

The differenceAI can build anything. It can’t decide how your product should feel.

What AI tools give you
  • Hundreds of features312 prompts
  • Endless dashboards186 prompts
  • Settings nobody finds94 prompts
  • AI chats all over47 prompts
ClaudeChatGPTLLovableReplitCursor
What we add
  • Human onboarding without friction
  • What to remove and what to keep
  • What people see first, and what can wait
  • A calm experience, but also robust
A UX journey that is smooth and feels effortless.

How we workFour steps. No decks.

Two people mapping a product on a whiteboard
Mapping the pile
A hand pointing at a product mind map on a screen
Mapping the flow
Hands on a keyboard
Prototyping in code

  1. Audit

    Map every feature, old and AI-built, to what people actually use.

  2. Simplify

    Duplicates go. Features that do the same job become one.

  3. Prototype

    The new structure, working in a browser, in weeks, not months.

  4. Ship

    Your developers build it into the real product, or we stay and help.

1–2 weeks

UX audit

Most AI products don’t have a design problem. They have a pile problem: every sprint adds a feature, a setting or an “Ask AI” button, and nobody steps back to look at the whole.

We map everything that’s there, old and AI-built, against what your users actually come to do. You get a clear picture of what to cut, what to merge and what to move, ranked by impact.

What you get
  • A full map of features, flows and screens
  • Conversations with the people who build, sell and support it
  • Usage and support data, where you have it
  • A ranked list of fixes, biggest wins first
  • A walkthrough session with your team

You keep all of it. If you want to go further, the audit becomes the brief for the prototype.

Book a call
2–4 weeks

AI prototypes

Decks don’t ship. We design the new experience directly in working front-end code, so you can click through it, put it in front of users and hand it to your developers.

It’s built to plug in. Your team connects their backend to it instead of rebuilding screens from a design file.

What you get
  • A clickable prototype in real front-end code
  • The new structure, flows and key screens
  • Tested with real users along the way
  • Clean components your developers can reuse
  • A handoff session with your engineers

Weeks, not months, from pile to something people can use.

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Ongoing

Ongoing consulting

AI keeps adding features. Without someone holding the whole picture, the product slowly drifts back into a pile.

We stay beside your team as a design partner: reviewing what’s coming, deciding where new features belong, and keeping the experience clear and on brand.

What you get
  • Regular design reviews with product and engineering
  • A say in where new AI features live
  • Quick prototypes for new ideas
  • A living map of the product as it grows
  • Async feedback between sessions

Flexible by the month. Scale up for a launch, down when things are calm.

Book a call

AI UX servicesAI-driven UX services for
your ambitious AI project.

  1. UX audit

    We map every feature, flow and screen against what your users actually need, and show you what to cut, merge and move.

    1–2 weeks

  2. AI prototypes

    Live, clickable front-end code of the new experience. Your developers hook their backend into it, no rebuild.

    2–4 weeks

  3. Ongoing consulting

    A design partner beside your team as AI keeps adding features, so the product stays clear and on brand.

    Ongoing

Featured projectsRecent AI projects.

All projects →
An Education EcosystemEducation · school operations
10
departments
25
Excel sheets replaced
6
third-party apps replaced
View
Global Shipping PlatformLogistics · FBA sellers
9
product modules
8
steps to ship anywhere
3
freight modes
View
Test Ordering PortalHealthcare · lab informatics
5
lab modules served
8
portal areas redesigned
2
screens: web and phone
ViewAll projects
Nussi Einhorn

Over the past 14 years, Nussi and his team have strategized and fully designed more than 50 enterprise UX projects.

14
Years
50+
Enterprise projects

Before & afterFrom a pile of features
to a usable product.

← Inventory / Ward 3 / Insulin glargine
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Insulin glargine 100 U/mL
NDC 0088-2220-33 · Refrigerated · Fridge B, shelf 4
Low · 2 days left
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Reorder 40 vials
Overview
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Usage
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On hand
18 vials
Par level
60
Daily use
9.2
Next delivery
Fri, 8 AM
Stock on hand · 30 days
7d 30d 90d
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40
20
Par 60
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+ delivery
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LT-48213
8 vials
Nov 14
Fridge B · 4
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LT-48377
6 vials
Dec 02
Fridge B · 4
LT-49010
4 vials
Jan 19
Ward cart 2
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Home > Inventory > Items > Medical > Pharmacy > Insulins > Insulin glargine 100 U/mL > Details
INSULIN GLARGINE 100 U/ML (ITEM #44812) — DETAILS
LOW
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On hand: 18
Par: 60
Min: 40
Max: 120
Daily use: 9.2
Avg 7d: 8.9
Avg (AI): 9.4
Next delivery: Fri 8AM
NDC 0088-2220-33
Fridge B · shelf 4
Cat: Insulins
Vendor: Cardinal
Cost $38.20
Last count Oct 30
Status: LOW
Reorder pt: 20
Usage chart (old)
Usage chart (new) — beta
Recalls · Alerts · Notes · Tasks
Recall notice #882 (unread)
Temp alarm Fridge B · 2 days ago
Note: count was off by 2?
Task: verify lot LT-47702
Alert: LOW STOCK
Alert: LOW STOCK (dup)
LOT
QTY
UNIT
EXP
LOC
BIN
VENDOR
RECV
STATUS
LT-48213
8
vial
11/14
Fridge B
4
Cardinal
10/02
OK
LT-48377
6
vial
12/02
Fridge B
4
Cardinal
10/16
OK
LT-49010
4
vial
01/19
Cart 2
—
McKesson
10/28
OK
LT-47702
0
vial
10/21
Fridge B
4
Cardinal
09/12
EXPIRED
LT-47650
0
vial
10/02
??
—
Cardinal
09/01
EXPIRED
✦ AI SUGGESTS: Reorder 40 vials by Wednesday!! Use is up 18% since flu season. Click to approve →
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Activity: Dana R. used 2 vials 7:40 · Delivery 40 vials Mon · Par 50→60 Oct 28 · LT-47702 expired
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BeforeAfter

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Start deciding.

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