The 5 most essential UX Design principles

Nussi Einhorn
The 5 most essential UX Design principles

Designing large Web and Mobile Apps is an art.

Over the past 15 years, many people have developed UX design processes and methodologies.

Most of them are great and are used by many designers throughout the world.

But it can sometimes feel very overwhelming; in this article, I will outline the 5 simple UX Design principles that will save you headaches, time, and money.

1) Think business.

Most apps and websites are created to bring in revenue.

We know that empathizing with users is a beautiful thing — but you need to know that business profit is still the number one factor.

When setting out to design a new app or feature, think as a business would think.

This will help you design realistically.


2) Keep things simple.

Humans tend to complicate things.

The best apps have learned the art of serving the user’s goals with ultimate simplicity.

The more simple the design is, the higher the value.

To make things complicated is easy.

3) Envision the large picture.

Sometimes designers get into the detail of features — to the point — where things won’t make sense six months down the line.

When you know the 2–3 year goals of the business and the application, design decisions will be much more informed.

Make sure to communicate with your team and your designers where you are heading in the long-run.

What are your thoughts?

4) Communicate at every step.

When a team is creating anything, the right communication will make it or break it.

The same is true for UX Design.

The more often you communicate with the business and the people who will use it, the more successful the project will be.

The less you will communicate throughout the design phase of an app with its users and business stakeholders, the more will need to be re-designed.

Well, this answers my question, why are there so many awesome designers on Dribbble that are looking for a minimum wage project?

The simple answer is, they might be poor at communication — and that’s the main skill needed!

Are you a communicator?

5) Get excited about feedback.

Every new design solution will have tweaks and back and forth feedback.

That’s the nature of creating anything new.

Good designers should get excited about feedback!

There should be a good system for providing constructive feedback to designers — but designers should not tend to get lazy as they see the feedback rolling in.

Can you relate?

I hope this article has taught you the 5 simple principles that create the best UX Design environment.

Please share your feedback and comments below, I would love to hear what your principles of UX design are.

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