Moses Landau, Head of Operations at Chuster Inc. reached out to us with a challenge: The company in growing its sales activity and everything still works with pen and paper!
Chuster has a large product line of noodles and other food products and sells to all major supermarkets in the Tri-State area.
When Joel Landau joined the company as Head of Technology he knew he wanted to built out a custom app for the companies operation and he wanted the design should be well thought-out!
After meeting with the Chuster Team in their NYC headquarters we together defined what the core challenges are:
The goals for this project were very clear:
Before crating the App, Chuster was operating with a paper pad catalog that was entered into QuickBooks every night.
Here's how the pad looked like!
Paper Sketching with the Team - Together with the Head of Operation and the team we sketched out the ideas and we validated them with the Salesmen and some of the Customers.
After compiling all the research and market data, our team set out to create a new solution.
With the new app - Chuster can now mange the following from the app:
After ironing out the last tweaks of the UX with the team, we set out to design the entire app with a clean UI so the Salesmen will love to use it!