Food Manufacturing App

‍How it started:

Moses Landau, Head of Operations at Chuster Inc. reached out to us with a challenge: The company in growing its sales activity and everything still works with pen and paper!

Chuster has a large product line of noodles and other food products and sells to all major supermarkets in the Tri-State area.

When Joel Landau joined the company as Head of Technology he knew he wanted to built out a custom app for the companies operation and he wanted the design should be well thought-out!

The unmarked Headquarters of Chuster where they're operating out of since 1980 - Williamsburg NYC

After meeting with the Chuster Team in their NYC headquarters we together defined what the core challenges are:

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The challenges:

Orders were falling through the cracks
Customers were not able to submit orders by themselves
The product catalog was on a paper pad - No auto-updates!
The salesmen spent too much time at a given supermarket due to the tedious paperwork tasks

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Project's Goals:

The goals for this project were very clear:

Create an app that will have the complete ordering process
The app should include the delivery and sales process
The app should be robust but still very easy to use on the go
The app's design should work for the back-office coordinator and for the salespeople on the road

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The Before

Before crating the App, Chuster was operating with a paper pad catalog that was entered into QuickBooks every night.

Here's how the pad looked like!

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The UX Process:

Paper Sketching with the Team - Together with the Head of Operation and the team we sketched out the ideas and we validated them with the Salesmen and some of the Customers.