Portfolio/AdTech · small businessCase study

TV Ad Buying Experience

Infy.TV set out to disrupt TV ad buying. We built the platform from scratch: any small business owner can see every open ad slot in their area, with the analytics behind it, replacing dated Excel sheets and an app that was never designed for them.

Client
Infy.TV
Users
Small business owners
Scope
UX, UI design, design system
Industry
Local TV advertising
core flows4
UI component variants1,000+
steps to sign in3
platforms: web and mobile2
The sales page on phone and desktop, local TV ads for small business
Sign up and login, a few easy steps with a verification code
The sales page on phone and desktop, local TV ads for small business01 / 02
The story

What we walked into

Local TV reaches people like nothing else, but buying it was built for agencies. Ad openings lived in dated Excel sheets, and the app they had built in the past was never designed for the small business owners it was meant to serve.

What we did

We built the platform from scratch, around the small business owner. A clear sales page explains it in seconds, and sign-up takes a few easy steps. From there, owners see every open ad slot in their area, with the analytics to choose well, and set up a campaign on their own. Underneath, a full UI design system with over 1,000 component variants keeps every screen consistent.

Running a TV ad should feel as easy as posting one online.

The goal for every screen

Where it landed

A platform that opened TV ad buying to small businesses: the spreadsheets and the old app are gone, and an owner can go from first visit to a live campaign on their phone or the web.

The experience

From first visit to a live TV campaign.

Every step a small business owner takes, from browsing open ad slots to reading the analytics, on the phone or the web, built on one design system.

  • Sales page
  • Sign up
  • Ad openings
  • Analytics
  • Campaign setup
  • Design system
  • Small businesses
  • Web
  • Mobile