Walmart and Amazon are currently the two biggest names in online shopping. They've been a huge help to customers who prefer to shop online rather than go to a physical store.
These online shopping apps have undoubtedly provided convenience. But what if the app isn't user-friendly? Difficult to use? This is where the confusion and frustration set in.
The UX stories we prepared for this week are listed below, and they show how poorly designed software affects the user experience.
Abby 👩🦰 needed to get a toy for the boss' son. 🧑
It was her boss' son's birthday 🎉 in a week,
so, Abby decided to use the Walmart website to look 👀 for toys she would give as a present.
She had never used the website before, so everything was new.
She then saw the word "Department" at the top section of the homepage,
so, she clicked 🖱️ it.
There, Abby saw the dropdown and found the different categories.
She then scrolled down to Toys, which displayed options on the 👉right side of the page.
She was looking at the different choices when, all of a sudden,
it changed to electronics. 😲
It happened so fast that she didn't know 🤔 how she got there.
She scrolled back down to toys, and the next thing she knew,
she was on the Home Improvement page already. 🤦
Later on, she realized that she kept hovering her mouse 🖱️ over the different categories on the dropdown,
thus, the sudden change of listed items on the page. 😅
She felt stupid and laughed 😆at herself as soon as she realized what was going on.
As product designers and developers, 👆 we don't want our customers to be perplexed
when they use our software.
In Alex's case, the dropdown categories
should have been locked 🔒 as soon as she clicked on them
so that even if she starts fidgeting or hovering her mouse, 🖱️
the only items that appear 👀 are from the category she selected. 👌
It's an exciting week for Alex!! 😎
He and his team will be taking part in annual team-building exercises.
He's on the Amazon website, looking 👀 for items for his trip.
He found the item he thought he needed,
and wanted to check the store for anything else he might need.👌
He tried scrolling up and down but couldn't find it. 🤔
After a few minutes, he found himself laughing 😅
because the link to the store was directly below 👇 the product's name.
However, because it was so small and mixed in with the other texts on the page,
he didn't notice it was there all along. 🤦♂️
Alex's experience could have been improved with a few UX tweaks.
Making the store's name more visible and larger, 👨💻
as well as using a different color to make it stand out 🙋♂️, would have made a huge difference.
Do you now see how crucial these details are in people's UX journeys?
This week is all about the giant names of e-commerce! We asked the people which of the two software was the most user-friendly.
Here's the result!
Link to the poll: Click here
We hope that this article has helped you in learning and understanding the importance of good design in our customers' UX journey.
The goal is to create user-friendly software that will make our users' lives easier.
Need help with your software? Please use the following link to request a UX audit: