The UX of Amazon Mobile App and Website

Nussi Einhorn
The UX of Amazon Mobile App and Website

Without a doubt, Amazon has paved the way for e-commerce and changed the entire online business industry.

While Amazon's website and mobile app have evolved over time, Β there are still some parts of its UX that could be improved.

Below are Amazon UX stories and a survey we conducted last week to determine whether Amazon's UX is friendly or not. Continue reading to find out!


Where is the shipping address?

πŸ‘©πŸΌSandy was tasked by her boss to go on the Amazon app to purchase πŸ›’ some office supplies.

She had never used or purchased anything from Amazon before.

She was using her boss's πŸ§” account and she wanted to make sure

that the correct πŸ‘Œ shipping address was set,

before adding the items to her cart. πŸ›’

Then this was where it became confusing for Sandy. 😡😡

She thought she would see πŸ‘€the address on the product page, but it was not there.

She went to check the profile, but it was still missing!πŸ€·πŸΌβ€β™€οΈ

She then tried to purchase a πŸ‘‰πŸΌ product,

and went halfway through the checkout process only to check the shipping address. 🀦🏼

Little did Sandy know that the shipping address,

could be found in the account settings! πŸ’‘

However, because it is hidden among the other options in the app,

she did not notice 🧐 it right away.

Sandy's experience would have been better if app developers πŸ‘¨β€πŸ’»

had considered 🧠 adding features such as visible icons,

for an easy way to check the shipping address.

This is all about the UX.

If you need help with your app, reach out!


Accidentally deleted the items!!

πŸ§”John was on the amazon website purchasing πŸ›’ supplies for his family's upcoming trip.

He added several items to his shopping cart. πŸ›’

He went to review 🧐 the items he added after βœ”οΈ completing everything on his list.

He realized πŸ€” that some of the items were not really needed at the moment,

so he decided to save them for later purchase. πŸ“ŒπŸ“Œ

The "save for later" button in the shopping cart was right next πŸ‘‰ to the "delete" button.

Because it was not highlighted, John inadvertently clicked Delete. ❗❗

When he needed to buy it, he knew he had to search for it 🧐

and add πŸ‘‰πŸ‘‰ it to the cart again because the site couldn't undo the deleted items.

This user experience could have been improved πŸ‘

by highlighting the delete button so that it was more visible πŸ‘€

and not accidentally clicked on, as πŸ§” John did.


Poll this week:

We asked people this week whether they thought the UX of the Amazon website and mobile app was user-friendly.

More than half of those polled believed it was not. What could be their reasons?

Who knows, but one thing is certain: no matter how widely used and popular a software is, there will always be room for improvement - things we developers can do to give our users a better experience.


Amazon is already a household name, but that does not mean it is without flaws. There is always room for improvement here.

We hope that by reading this article, software developers and providers will fully comprehend the significance of user experience to the success and continuity of their products.

If you have any questions or need help with your software, please use the link below to request a UX audit:

UX Audit | Intent UX


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