The government has kept up with the ever-changing world of technology over the years.
It's true that things are more convenient for people now since we have government websites and portals that everyone can access.
These portals, however, can be unbelievably difficult to navigate, and one of the biggest reasons for this is their UX.
This week's article talks about the frustrations of two people who tried to use two of the government's most popular websites.
😎 Sam was getting ready to file his yearly tax return.
He's looking up 🧐 how to do it when you have a partner - on the IRS website.
The page that appeared to have the result had about 45 links,
and it was difficult for him to skim through all of them. 🤦♂️
Eventually, he found the actual page with the information he needed. ☝️
Even though he was already on the page, there was so much information,
that he became completely lost in finding the content he needed! 😰
With a bit of UX intuitiveness, we could've made it easier for Sam.
👩🦱 Sally was getting ready to renew her health insurance for the coming year.
She went to the government healthcare website👩💻 and found a few plans based on her income,
which was fairly intuitive. 💡
However, the key information she needed to compare all of the plan options to her
...was not so readily available. 🤦
As a result, she chose the wrong insurance policy for her family,
which turned out to be bad! 😠😟
With a bit more UX mindfulness, 👌
we could have made the information that is most important to the user
stand out first when comparing all the plans. 🧏
All of this is accomplished through UX thinking and UX strategy.
We hope this has raised your awareness of how UX can make people's lives easier. ☝️
What are your thoughts on the UX of government websites and portals?
We asked people about the government's websites and whether they are easy to use in this week's poll. As can be seen in the image below, the majority of people believe that most of these portals are bad!
Link to the poll: click here
We hope that this article helps government-owned website developers understand the importance of a good UX for the convenience of those who use them.
If you need help with your software, feel free to reach out here for a UX audit with the link below: