The UX of Travel Booking Sites

Nussi Einhorn
3
min
The UX of Travel Booking Sites

Some people find the process of planning and booking a trip to be overwhelming, but it is also one of the most exciting parts of a vacation.

When a person uses a travel website, he expects it to work and be trouble-free.

This, however, does not always occur. Travelers may encounter a variety of issues while using these sites due to poor UX.

The stories below are just a few examples of how difficult and confusing travel websites can be when the UX is poor.

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Where is the price info??

This summer, πŸ‘©β€πŸ¦° Alice and her family are taking a vacation outside of the country. 😎😎

She used this travel website to book a flight and a hotel. πŸ‘©β€πŸ’»

However, when she was looking πŸ‘€ for a hotel room,

she couldn't find 🧐 the price information for the rooms available in this hotel on the website.

She clicked πŸ–±οΈ and chose a room, but the price was still missing.

She later discovered that she could only see the price,😫

after she chose the room and proceeded with the booking.

The price was displayed on the next page,

where she could review her booking information. 🀦

Alice was irritated 😑 because she had to go back and forth

just to see the prices for each room!

This user experience could have been better

if the price information had been displayed,πŸ‘Œ

alongside the different types of rooms available in her chosen hotel.

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Landing page, confusing page!

πŸ‘¨Andy planned to travel ✈️ abroad for leisure.

He excitedly went to this travel website to book a hotel. 🏨

He was then greeted πŸ– with far too much information

the moment he got onto the site's landing page!

The page's layout was cluttered, πŸ’»

making it difficult for Andy to find 🧐 what he was looking for.

Because it mixed in 😡 with the other information and the fonts were too small,

it took him a few minutes to find 🧐 the calendar

where he could enter the check-in and check-out dates πŸ“….

Andy was quite overwhelmed with his experience πŸ€¦β€β™‚οΈ

that he decided to use another travel booking site. πŸ‘Œ

This would never have happened if we had simplified the landing page,

resulting in a better user experience.

https://dribbble.com/Daniel_T

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Poll this week

This week's poll is about popular booking sites. We asked people which of these sites is the most user-friendly for them.

Poll link: https://www.linkedin.com/feed/update/urn:li:activity:6968663126552518656

As seen on the image above, 52% of the respondents chose booking.com as the most friendly travel booking site.

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Top players:

  1. Agoda
  2. www.expedia.com
  3. Booking.com
  4. www.kayak.com

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Traveling and the whole process of planning can already be too much.

This is why, travel sites should be friendly to ease the hassle and the overwhelming feeling that travelers may go through.

With this in mind, travel site developers should be mindful of the UX.

People should feel excited, not stressed, when they plan and book a trip through your website.

If you have any questions or need help with your software, please use the link below to request a UX audit:

UX Audit | Intent UX

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