Eastern Union reached out to us with the request to "Redesign" their legendary Commercial Real Estate Underwriting Calculator App.
The app was great on functionality but Ira Zlotowitz, Eastern's CEO knew that it can be way better.
After meeting with the Eastern Team in their NJ headquarters we together defined what the core challenges are:
The goal of this project was very clear:
Here are some of the shots of how the app looked before we redesigned it.
Market research - We researched on how the current user of the app use it every day. Tn this phase, we discovered lots of new insights.
Some features were highly used while some others we're not used at all. Our team has reviewed and analyzed the analytics of the apps' usage.
Lightning Demos - In this phase, we review every calculator app on the App Store. We've tested them all to see the good and the bad the market has to offer.
After compiling all the research and market data, our team set out to create new solutions.
We wire-framed and sketched many ideas. and with the tight collaboration of Eastern's internal team we have developed and viable and balanced new design!
Here is the presentation of the Low fidelity (Raw UX) design:
After ironing out the last tweaks of the UX with the team, we set out to craft a new design system, that will live up to the modern brand identity of Eastern Union.
