Mark V. Hurst, a pioneer in the Optical Lab industry, is on a mission: To streamline the technology Labs are currently using.
As of today, there are hundreds of Optical Finishing Labs in the US. Each of them are using their own legacy software system.
It gets more complicated when the optician in their local shop needs to send in edging orders to the lab. They need to use a 3rd party software to send over the orders. Insane!
After meeting with Mark in his studio office in NYC, we defined what the core challenges are:
The goals for this project were very clear:
Together with the team, we research every existing solution on the Market. We saw the good, the bad and the ugly. We Interviewed multiple opticians and labs to see what's out there and what works.
Learning the Machine:
In order to create a seamless experience for our future customers, it needed to integrate with their in-shop edgers. We inspects and played with the edger and mapped out the User Journy in the spot!
Some early stage sketches:
After compiling all the research and market data, our team set out to create a new solution.
With the new Software - Opticians and labs will be able to operate more efficiently and it will change the landscape of the optical industry forever!